Episode #15 – Ian Theasby and Henry Firth: How To Get 1 Million Facebook Fans With No Advertising
Listen here or on iTunes.
“We were looking to light that fire straight away… we had a 1000 likes within a day of releasing the first video.”
“We pretty consistently grow by about 100.000 a month now.”
This is what goes on behind the scenes of some of Facebook’s most shared content – food videos.
If you have a Facebook account, you’ve seen them of course. Shot from the top and sped up so you can watch the entire dish come together in less than a minute. Ian and Henry are behind what is probably the most popular plantbased incarnation of this trend – Bosh! And just to be clear, they are not at 1 million likes yet.
After all, they’ve only been doing this for 6 months now, so it might take until March or April to hit that mark.
Hitting those kind of numbers just by constantly putting out viral content – that’s the kind of success that most social media marketers will tell you is in the past, in the early golden days when nearly 100% of your audience would still see your posts in their feed, before Facebook (gasp!) turned into an advertising platform.
At its core, though, sharing and likes are still what drives Facebook’s algorithms. If you want to use this to your advantage, you just need to play along and put out content that gets shared and liked, in a form preferred by Facebook – video.
In this interview you can find out exactly how Ian and Henry combined and leveraged their skills to knock it out of the park with Bosh! (we talk about the origin of the name, too), even though they’ve never done food videos before. You’ll learn what approach they took when they were setting up and how their creative process evolved.
Also, how one of their most shared videos was a result of 23 hours of non-stop filming, Jaegermeister and the only thing left in the fridge.
What I personally like about Bosh! and this episode – besides being a great case study of how you can still grow your following with viral content in 2017 – is their approach to sharing the vegan message: through fun and amazing-looking food, without being preachy, and often without the audience even realizing that what they’re liking and sharing is completely plantbased. In other words, making the change so smooth it simply happens without even being noticed. Which, for me, is one of the most effective ways of getting more people on board and shaping the future.
(NOTE: At the time this episode aired,Ian and Henry were looking at expanding the team at Bosh! Check out the podcast and if it sounds like they would absolutely need your skills, get in touch below.)
For everything, including getting in touch: Bosh! Facebook Page
Worth checking out (but not a priority yet): Bosh.tv Website
The music messaging app Henry and Ian worked on previously: PingTune
An affordable and socially responsible vehicle option for Africa (Henry is a seed investor): Mobius Motors
The documentary that brough them both to veganism: yes, it’s Cowspiracy
Is he the reason the word ‘Bosh’ got associated with food? Possibly: Jamie Oliver
The first and biggest video recipe Faceboook page: Buzzfeed Tasty
Henry is also involved with allplants – hear their founders in Episode 14
Inspiration for Henry’s morning routine: Christopher Sommer on the Tim Ferris Show
How To Subscribe
Here's how you can subscribe to The Plant-Based Entrepreneur Show podcast and keep up to date with new episodes coming out weekly:
iTunes - Search for The Plant-Based Entrepreneur Show within the iTunes app or follow this link: https://itunes.apple.com/mx/podcast/plant-based-entrepreneur-show/id1203332540?l=en and select 'Open in iTunes'. Click on 'Subscribe' and you're done.
To leave a review, find The Plant-Based Entrepreneur Show in iTunes, click on the show graphic, then select 'Ratings and Reviews' and click on the button 'Write a Review'. You rock!
Podcast Addict & other podcast apps - Add The Plant-Based Entrepreneur Show to your list of favorite podcasts by using the iTunes search engine or adding the podcast feed directly: http://www.theplantbasedentrepreneur.com/feed/podcast/
Email - Get on The Plant-Based Entrepreneur Insider List by clicking here or subscribing in the footer below with your name and email, and you will get links to all new episodes delivered straight to your inbox, along with other news from the rapidly expanding plantbased world and specials only shared with our tribe.